Users will soon have a updated setting that enables them to lessen the quantity of AI-made videos appearing in their streams. This step comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread release. This advancement coincides with a rise in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, mass-produced content that is frequently nonsensical or surreal.
Our research shows that many people like content made with AI tools, ranging from digital art to informative clips, and we want to provide users the power to adjust the amount of that, according to their own choices,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its service tagged as artificially created. Collectively, in excess of 100 m pieces of content are added to the platform each day, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Users will be able to limit or boost the level of AI content they watch by using the topic control setting in the app and selecting AI-made media. Additional categories that are already be modified under the tool cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
Its rules require users to label convincing AI-made content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the service will now apply an artificially created label to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2m AI literacy fund for experts and organizations to create learning resources about ethical AI use. This initiative will support non-profit groups specializing in training computer science.
Moderation Strategy
TikTok has defended its content review process, during debate over plans to cut jobs for hundreds of review team members in Britain. It is set to reduce a significant number of roles in its user protection division in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it is viewed by people. TikTok stated a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”
